Summary

Adelaide’s leading destination for special occasion cakes has enjoyed its best-ever year in 2021!

This multi award-winning retail and wholesale business opened its doors in 1991 and has over 10,000 followers on Facebook and 2,700 on Instagram.

Boasting a spacious modern showroom, online ordering and a gluten-free cake range, this is a rare opportunity to buy an established brand known for quality and service.

Location Details

Ideally situated in Adelaide’s wealthy eastern suburbs on a high-profile arterial road with ample street and on-site parking.

Lease

New 3-year lease commencing August 2021 with option to renew for a further 3 years.

Trading Hours

Tuesday – Friday 9am – 4pm

Saturday 8am – 12.30pm

Reason for Sale

The owners have managed the business for 30 years and wish to pursue other interests, however they are offering very favourable handover terms to the new owner.

About the Business

This celebration cake business offers a significant investment in technologies to streamline operations, including an online shop, iPads in the showroom displaying 10,000 photographs, and point of sale software. An app for mobile devices is currently in development.

With strong networks already in place, this business maintains its strong social media following and attends 1-2 bridal fairs per year, but otherwise relies on its excellent reputation for ongoing business.

The business is proud to currently offer 100% gluten-free products tasting just like their non-gluten-free counterparts, giving a further point of difference in this health-conscious world (a new owner can choose not to continue with this if desired).

Highlights

• Prestigious, high-profile, and award-winning celebration cake brand with 30 yrs history
• Strong growth in FY2021
• Ongoing referrals from function centres, wedding planners, florists, and current customers
• Online ordering to reduce time spent with customers and streamline administration
• 3 x iPads in the showroom
• Large number of long-term retail customers who return for Christening, Birthday, Wedding, Anniversary, and other special occasion cakes
• Supplies desserts and cakes to a premium corporate client base
• Strong pre-orders for the coming year
• Highly skilled, reliable and experienced long-term employees
• Delivery service throughout greater Adelaide including north to Barossa and south to Victor Harbor

Opportunity

Whilst this business is already exceptional, a new owner can further develop the online ordering capabilities and reduce face-to-face customer appointments to reduce costs.

There is also potential to increase marketing activities and expand production of current or new products, if so desired.